A strap that slides over the shoulder when going to the supermarket, at a concert or to hold hands with our children: who never thought they needed a real "hands-free kit" for a day-to-day life, without barriers?

With inspiration fromwaist-bags- waist bags that were fashionable in the 80s - it was in 2016 that Madalena created Simplify, a brand for practical women, of all generations, who like have the essentials at hand, always with style and charisma.