Waist bags designed for practical women who like to have only the essentials at hand
OUR FOUNDER
PRACTICE AND AUTHENTIC
Madalena has always been (re)known for her free, practical spirit, carrying her home and her two daughters – Madalena and Constança – so she can live her day-to-day life in a clean and authentic way, whether at work, volunteering, at events you participate in or on the beach, your favorite place to replenish your (inexhaustible) energy. Madalena realized that having her hands free to tackle all daily challenges – with comfort and style – was essential to create a piece that illustrated this way of life, having created Simplify in 2016. Since then, Madalena has been following the path through own account, but her daughters and husband are a fundamental pillar for the brand and business continuity.
ENTREPRENEURIAL
Madalena has been through numerous professions, from creating a design company to running a school, a profession she still has today. But, as her inventive spirit never stops, Madalena created a brand that she believes in and that is now a manifesto of style and life: Simplify.
Creating a brand is generally an arduous and challenging process, which involves several aspects such as visual identity, market positioning, target audience, among others. Thus, Madalena played a fundamental role in this process, as she is responsible for guiding and leading the entire construction, consolidation and even internationalization strategy as Simplify is already sold even in Spain. You need to have a clear vision and a passion for what you do, as well as being aware of market trends and consumer needs.
Fighter
In 2019, his life took a turn, but he never gave up. Through Simplify, Madalena was able to keep her head clear and busy and her energy positive, which was essential in dealing with the challenges that arose. Simplify helped her maintain focus and motivation, even in the face of challenges and obstacles that came her way. Madalena was able to deal with the changes in a calmer and more assertive way, always maintaining positivity and determination to face any situation. The brand was like constant support that helped her overcome her limits and reach new heights in her personal and professional life.
REAL
Simplify is an extension of your personality. Those who follow us closely know that its history is woven into the fibers of the brand, reflected in each bag launched. He built a community around the brand, sharing episodes of its history and never used professional models to promote the brand, but rather real people. Simplify is more than just a line of wallets: it is an extension of your journey and vision as a founder.
